By Oliver Wellington<\/p>\n
The iconic author has valuable takeaways, regardless of whether you\u2019re creating content on a boat, with a goat, in the rain, on a train, in a box, with a fox, in a house, with a mouse\u2026<\/p>\n
Content marketing and storytelling go together like\u00a0green eggs and ham<\/a>, so who better to take inspiration from than\u00a0Dr. Seuss<\/a>, one of the world\u2019s greatest storytellers?<\/p>\n Here are 10 quotes from the acclaimed children\u2019s book author and takeaways for all communicators.<\/p>\n 1. \u201cToday is your day! Your mountain is waiting. So \u2026 get on your way.\u201d<\/strong>\u00a0(\u201cOh, the Places You\u2019ll Go!\u201d)<\/p>\n Lesson:<\/strong>\u00a0Traditional marketing has lost impact as consumers block out noise. Content marketing is about educating readers and customers\u2014not selling. If you haven\u2019t started yet, now\u2019s a great time.<\/p>\n 2. \u201cThink left and think right, and think low and think high. Oh, the thinks you can think up if only you try!\u201d<\/strong>\u00a0(\u201cOh, the Thinks You Can Think!\u201d)<\/p>\n Lesson:<\/strong>\u00a0Content marketing success depends on consistency, which can be challenging. However, if you search and think, you\u2019ll discover plenty of content ideas. Check the daily paper, watch your competitors, scan blogs, interview a client about a topic, or even look to the musings of a famous author. Get creative.<\/p>\n 3. \u201cSo the writer who breeds more words than he needs is making a chore for the reader who reads.\u201d<\/strong><\/p>\n Lesson:\u00a0<\/strong>We\u2019d hate to be guilty of this, so we\u2019ll just say that clear, simple, and brief is the best policy. In today\u2019s crowded online world, if you capture readers\u2019 attention, you\u2019ve won half the battle.<\/p>\n 4. \u201cIf you never did, you should. These things are fun, and fun is good.\u201d\u00a0<\/strong>(\u201cOne Fish, Two Fish, Red Fish, Blue Fish\u201d)<\/p>\n Lesson:<\/strong>\u00a0Creating content doesn\u2019t have to be drudgery. Like storytelling, content marketing is about conveying information in an engaging and interesting way. Create an infographic, design a microsite, or record a video series. Also remember to mobilize your readers, customers, and community for some good user-generated content.<\/p>\n 5. \u201cWords and pictures are yin and yang. Married, they produce a progeny more interesting than either parent.\u201d<\/strong><\/p>\n Lesson:\u00a0<\/strong>Written and visual content go hand in hand with content marketing. Instagram and\u00a0Pinterest\u00a0demonstrate the power of pictures and video. Words and pictures together give birth to some of the most effective forms of content marketing.<\/p>\n 6. \u201cWhy fit in when you were born to stand out?\u201d<\/strong><\/p>\n Lesson:\u00a0<\/em><\/strong>Content marketing is about making readers and customers smarter. The online world creates a lot of groupthink, and while it\u2019s important to tune in to trends, you can often attract attention by taking a contrarian view. Think about how you contribute to a topic that gets people to think differently. Don\u2019t be afraid to invite debate or disagreement if it\u2019s appropriate.<\/p>\n 7. \u201cI meant what I said, and I said what I meant.\u201d\u00a0<\/strong>(\u201cHorton Hatches the Egg\u201d)<\/p>\n Lesson:<\/strong>\u00a0Authenticity is an important part of content marketing. Readers and customers want honesty above all, so if you can\u2019t stay true to your brand and yourself when creating content, you\u2019re probably headed down the wrong path.<\/p>\n 8. \u201cStep with great care and great tact. And remember that life\u2019s a great balancing act.\u201d<\/strong>\u00a0(\u201cOh, the Places You\u2019ll Go!\u201d)<\/p>\n Lesson:\u00a0<\/em><\/strong>Good content takes time. When you produce content in haste, readers will know. The important thing is to find the right balance between quality and quantity. Don\u2019t sacrifice quality for quantity, but also don\u2019t go radio silent for months at a time.<\/p>\n 9. \u201cRead. Ask. Read. Learn. Read. Connect. Read.\u201d<\/strong><\/p>\n Lesson:\u00a0<\/strong>Content marketing isn\u2019t just one-way communication. Be sure to open your content to discussion and ask for feedback if appropriate. Read and learn from comments, and personally connect with your audience.<\/p>\n 10. \u201cWill you succeed? Yes, you will indeed! Ninety-eight and three-quarters percent guaranteed.\u201d<\/strong>\u00a0(\u201cOh, the Places You\u2019ll Go!\u201d)<\/p>\n Lesson:<\/strong>\u00a0As with all things, success isn\u2019t 100 percent guaranteed, but if you\u2019re consistent and clear, have fun, use a mix of words and images, provide new ideas, are authentic, use tact, and engage in dialogue with your audience, you\u2019re off to a good start!<\/p>\n","protected":false},"excerpt":{"rendered":" By Oliver Wellington The iconic author has valuable takeaways, regardless of whether you\u2019re creating content on a boat, with a goat, in the rain, on a train, in a box, with a fox, in a house, with a mouse\u2026 Content marketing and storytelling go together like\u00a0green eggs and ham, so who better to take inspiration…<\/p>\n","protected":false},"author":1,"featured_media":814,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"post_series":[],"class_list":["post-813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","entry","has-media"],"_links":{"self":[{"href":"http:\/\/corpkom.com\/eng\/wp-json\/wp\/v2\/posts\/813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/corpkom.com\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/corpkom.com\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/corpkom.com\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/corpkom.com\/eng\/wp-json\/wp\/v2\/comments?post=813"}],"version-history":[{"count":0,"href":"http:\/\/corpkom.com\/eng\/wp-json\/wp\/v2\/posts\/813\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/corpkom.com\/eng\/wp-json\/wp\/v2\/media\/814"}],"wp:attachment":[{"href":"http:\/\/corpkom.com\/eng\/wp-json\/wp\/v2\/media?parent=813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/corpkom.com\/eng\/wp-json\/wp\/v2\/categories?post=813"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/corpkom.com\/eng\/wp-json\/wp\/v2\/tags?post=813"},{"taxonomy":"post_series","embeddable":true,"href":"http:\/\/corpkom.com\/eng\/wp-json\/wp\/v2\/post_series?post=813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}